AXIM HONDA OF ALLEN, TEXAS became a retail outlet account for Direct Jobbers Ron
and Sandra Ward about 18 months ago.
“As a premier motorsports facility, we are always looking for premier products
that give us an edge over the competition,” said Chris Gunter, Parts and
Accessories Manager. “AMSOIL has certainly been that type of product. We have
confi dence that the products do what the company says they will do. We have had very
good success and top-notch service from our AMSOIL Dealers Ron and Sandra Ward. Thanks
AMSOIL for a great product line.”
Maxim Motor Sport/Honda was listed in Cycleworld’s 28th annual edition as one of
the top 100 dealers in the U.S. in 2008.
The Wards obtained the account through the AMSOIL Leads Program. “We made
contact and registered them,” Sandra said. The Wards keep their accounts through
“exceptional customer service,” she said.
Maxim sometimes hosts events where vendors display their product lines. “As a
courtesy, we generally set the day aside to provide product information and AMSOIL
stickers,” Ward said. “Chris’ favorite rider is Mike LaRocco, so
when we attended AMSOIL University 2009 we got Mike LaRocco posters to bring back.
Needless to say, that went a long way in going the extra mile.”
Ward has seen customers at the Harley dealership near Maxim Motor Sport walk over and
purchase AMSOIL products for their bikes.
“The superior AMSOIL product line is the reason we have done so well in the
motorsports community,” Ward said. “Being able to offer a product for each
application makes for repeat sales not only in the Retail-on-the-Shelf Program, but
also from our home offi ce.”
Gunter said sales of AMSOIL products are picking up as the shop has increased its
marketing. One of the most popular products is AMSOIL SAE 20W-50 Synthetic Motorcycle
Oil (MCV) for Harley applications. “The AMSOIL products have been a nice
addition to our chemical line,” Gunter said.