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BMW Looks to Overtake VW in US Sales
Although Volkswagen has long been the top selling European vehicle brand in the United
States, BMW is quickly closing in. The numbers for 2004 show Volkswagen leading BMW in
sales by only 45 units through November. The 11 month totlas show Volkswagen with
234,642 vehicles sold in the US, with BMW close behind at 234,597. The numbers for 2003
showeds Volkswagen up 65,000 units through November. The only year BMW outsold Volkswagen
in the US was 1993, the year Volkswagen stopped production in its Puebla, Mexico plant.
While Volkswagen enjoyed increased sales in 2001 due to the redesigned Jetta, Passat,
and New Beetle models, its sales have been steadily declining since 2002. Through
November 2004, Volkswagen sales were down 17.6 percent for the year, while BMW sales
were up 6.7 percent.
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