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AMSOIL, An American Success Story

AMSOIL - 35 years a winning formula

A LTHOUGH THE COMPANY was founded in 1972, the story of AMSOIL INC. begins in the mid 1960s, when Lt. Col. A.J. "Al" Amatuzio, a jet fighter squadron commander, was impressed by the superb performance of synthetic lubricants in jet engines (in fact, only synthetics can be used in jet engines) and began considering their possible automotive applications. AMSOIL Founder - Albert 'Al' Amatuzio In 1972, after an intense period of research and development, Al Amatuzio introduced the first synthetic motor oil in the world to exceed API automobile service requirements.
(Read how the AMSOIL name came about Here.)

The next year, Amatuzio developed a marketing plan to get his innovative but still unknown product to customers. His marketing plan allowed customers personal contact with a dealer who could take the time to explain and answer questions, and it distributed the product efficiently and economically. Original 'AMZOIL' Oil CanThe rest is history! From humble beginnings in a northwest Wisconsin warehouse, AMSOIL pioneered an entire industry -- synthetic lubrication -- and established high professional and ethical standards for a unique business opportunity.

Since 1972, the company has seen rapid growth and constant change. One driving force behind the great success of AMSOIL is a commitment to quality and constant improvement. As the years passed, an increasingly broad range of automotive and industrial lubricants and filtration equipment was developed, with each new product exceeding industry performance specifications by a wide margin. In addition, the ALTRUM division of personal care items and household products was created, and the AGGRAND line of natural, organic lawn and garden products followed.

Al At His Plane

AMSOIL has also continued to set new industry standards for motor oil performance, quality and consistency. In February 1994, Lubricants World magazine honored A.J. Amatuzio by inducting him into their "Hall of Fame" as the pioneer in synthetic motor oil.

The original handful of independent AMSOIL Dealers has multiplied into a network of tens of thousands. Through them, AMSOIL synthetic motor oil and the other products in the AMSOIL line (ALTRUM, AGGRAND) are distributed throughout the country and the world.

Today, virtually every other motor oil manufacturer has recognized the superiority of synthetic lubricants and has followed the AMSOIL lead with introductions of synthetic motor oils of their own. They spend millions of dollars advertising their "new" and "revolutionary" products. No one, however, can match AMSOIL experience and technological know-how. And no one delivers products like AMSOIL. Accept no substitutes -- AMSOIL is "The First in Synthetics."


AMSOIL Facilities

The bottling line The AMSOIL Building The AMSOIL Center

The facilities at the AMSOIL Corporate Headquarters reflect the AMSOIL commitment to excellence. High-speed bottling lines, state-of-the-art information processing equipment and the latest quality control techniques are used to create the highest quality motor oil and aid Dealers in running their businesses. Fifteen strategically located warehouses distribute AMSOIL products to Dealers and ultimately to customers throughout North America and around the world. These customers confirm what we've known all along. AMSOIL is "The First in Synthetics."

Our World Relies on Technology . . .
. . . to meet ever-increasing demands of transportation, manufacturing, and industry. The use of high-quality synthetic lubricants to meet these demands has grown steadily. However, tomorrow's needs will be different from today's. AMSOIL INC. anticipates these needs and will remain on the leading edge of new development.

As engineering and automotive technologies progress and generate higher-performance machinery, it is certain that synthetic lubrication will be the ONLY choice for many applications. AMSOIL's commitment to excellence assures that we will set the standards by which other lubricants will be judged.

 
 
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